Best Practices Guide: Why Social Media Marketing?

You've heard the buzz about social networking sites. Maybe you've even joined Facebook. But social media marketing is more than just "what the kids are doing these days," it's what your business needs to be doing right now. Yup, the stats are in and if you can't beat them join them. Here's what this guide will go over:

• Extending your brand through social media so people get to know the person and personality behind your company
• Getting to know your clients' needs and concerns faster — and responding to them
• Enhancing customer relationships and creating a sense of trust and expertise
• Using social media for business is as simple as posting something that shows your expertise on an issue, and letting friends share it (even the smallest of things can go viral)
• Responding to customer concerns and complaints in real-time
• Using Constant Contact's NutshellMail to learn what is being said about you throughout the web
• Updating social media sites using Smartphones while you're on-the-go
• The cost of getting started is well…free!